Editor’s Guide: Recently, Meituan’s Xiaoxiang Fresh APP issued an announcement saying: The fresh food buy email list retail supermarket Xiaoxiang Fresh issued an announcement saying that from October 29, 2020, the Xiaoxiang Fresh online service will be migrated to Meituan. Cai APP, and changed its name to "Meituan Maicai Life Supermarket" to provide services, and the original Xiaoxiang Fresh APP will be discontinued. Why did Meituan fail on the fresh road? What mistakes did it make? The author of this article analyzes buy email list and discusses this and shares it with you. With the closure of Beijing Fangzhuang Store, one of Meituan's only two remaining Xiaoxiang Fresh Stores in the country, Xiaoxiang Fresh has become an abandoned child of Meituan, and the Xiaoxiang Fresh APP was discontinued. Xiaoxiang Fresh has withdrawn from the market, and Meituan has shifted its focus to community group buying, buy email list and made efforts to buy vegetables and select Meituan, declaring the failure of Meituan on the road of fresh food. 01 Why did Meituan fail on the fresh road? Xiaoxiang Fresh was opened in 2018. It was the new retail key business of Meituan, which was a benchmark for Hema Fresh. Its products are mainly fresh food.