We have been talking for several articles about the advantages of advertising on Facebook (Facebook Ads) . This time we will focus on the campaigns that we can set up if your goal is conversion, that is, if what you are interested in is getting sales. Previously, we have already talked about what Facebook Ads is and the other two types of objectives that we can find on this social platform. Here are the links to the contents, so you can refresh them: Advertise on Facebook Ads Facebook Ads: recognition campaigns Facebook Ads: consideration campaigns within Facebook This time we will focus on campaigns with the goal of conversion that can be done within Facebook Ads. Do you want to improve your advertising campaigns on Facebook and Instagram ? Enter here and watch for free the course that will individual email list help you achieve better results for your brand or company. Explanatory video about the conversion objective and the options it offers at the campaign level. Conversion Campaigns within Facebook For conversion campaigns on Facebook to be effective, we must keep in mind the conversion funnel and what type of audience we work with according to our objective. The conversion funnel represents the phases that the user goes through from when they find our product until they buy it. This funnel is made up of three phases: TOFU (Top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel). cyberclick conversion funnel TOFU is the initial phase in the consumer's journey. It begins when the user detects that he has a need and begins to look for information to solve it. In the MOFU phase, the consumer already knows what type of products or services can help him satisfy his need and is evaluating the different options offered by the market. And finally, the BOFU is the lowest part of the conversion fu