After the test, I see my results and feel very satisfied. Those category email list high-level evaluations are in line with my own personality, so I have to send them to my friends to see. In fact, this is how I am. people. Then save the picture and forward it to the circle of friends. At present, most of the activities of swiping the screen in the circle of friends are in this type of mode. The advantage is that the process is short, and the user's information is the mainstay. Compared with paying attention to and understanding others, people hope to get the attention and understanding of others. Mode 2 is an interactive guide, focusing category email list on friends. For example, in the friend tacit category email list understanding test, say an anonymous comment to me. The flow of such a structure is: Result reach → Attract friends → Recognize QR code to open → Participate in activities → Feedback results → Satisfied → According to the guidance, initiate activities related to yourself → Participate in activities → Save the results and share the circle of friends. Taking the friend tacit understanding test as an example, user A shared the interactive invitation page to the circle of friends, friend B read it, found it category email list interesting, and recognized the QR code to enter the interactive session. The feedback obtained after the interaction category email list made user B feel interesting and happy, resulting in Motivation to participate in the activity. Therefore, continue to enter the activity initiation process according to the guidance, set the relevant test content, get the saved results, and finally share the circle of friends. There are two main differences between the two modes: Mode 2 has a longer process . Friends need to participate in an interaction before initiating their own activities. From the perspective of funnel conversion, users will category email list decay with each additional step.