Recently I was asked: How do you understand community operations? What do you think is the biggest difference between your views on the community and most views today?
Thanks to being often pulled into various communities, as an operator, not an ordinary audience, when looking at it with a scrutiny eye, I have some observations and reflections, so I have this article . It also summarizes the common pits in community operations, and then thinks of more to continue to update.
In the past two years or so, I have been in contact with the community, and there is a lot of private domain traffic, and my friends around me have heated discussions. "Community" and "private domain traffic operation" seem to be a panacea for corporate revenue growth. Whether online large, medium, or offline physical stores have established communities, they always think that they can find a few people and buy dozens of mobile phones. Create dozens of WeChat accounts and recruit a few community operation employees to sell goods in the community every day, and your business can grow rapidly. Is it really? Next, let's discuss country email list what community operations are.
1. What is the essence of community operation?
From the current discussion on the community, there are many people who talk about how the community changes our business form from the perspective of macro model and era change, and also talk about how effective and how good the community method is from the micro level, and how to define the community. Not just WeChat groups but the concept of human link form. But I don't want to talk about this. I want to stand in the perspective of an operator and restore the fundamental purpose of being a community and the goals that need to be achieved. A community can be seen as a place that can carry users and continuously reach them. Previously, these users may have been scattered in various places, perhaps on their own apps, on various platforms such as Douyin and Taobao, or in offline stores, but now users are directed to WeChat, which has 1 billion daily active users. Unified maintenance and management.
From the perspective of an enterprise, at this time, the community or even the entire private domain ecology is the link between the enterprise and the user relationship, which can be regarded as a set of customer relationship management system (CRM). Since it is to manage users, it must be user-centric and user-oriented.