That may be hindering your strategy going forward. Currently, one of the main headaches for companies in this sector is measuring the results of their campaigns. After all, without this vision, it is impossible to find alternatives to optimize actions and improve strategies. In addition to this difficulty in finding the origin of the leads , real estate agents also fail in serving these potential customers when they contact them. In the 2022 Telephone Call Report , a study that analyzed more than 4 million calls in the last year, we identified that 76% of calls directed to real estate agents were not answered.
It gets worse: of these 76%, more than half (59.1%) who called and were not answered on the first attempt, never tried to contact them again and went after the competition. That is, what's the use of creating complete real estate marketing strategies, if when you reach your goal, you don't meet the potential customer? And don't think we're getting away perfect mobile number list do from the subject. After all, think with us: if you don't serve your audience, how do you think your brand image looks in the eyes of consumers? Doesn't this also involve your real estate marketing strategy? How to overcome these challenges? Challenges are part of the path of any company, as well as the ways to overcome each one of them.
In real estate marketing, the alliance of strategies and technology and data must be the starting point to overcome difficulties. For example: to know the origin of the leads, it is enough to have a Call Tracking platform . This technology can accurately identify where each prospect came from, whether from online or offline media. Still talking about this solution, it also helps you return calls that were not answered. Companies that use Call Tracking are able to return 100% of the calls, either by phone or by WhatsApp from the customer. In general, making use of technology to improve real estate marketing has no turning back. Aligning your approach to a data-driven.