Monitor keywords with errors You can be a really good speller, but not necessarily your audience is too. Also, some terms are just confusing. In order not to miss any mention, enter keywords containing incorrect forms of the brand name, with and without Polish characters, etc. 5. Specify required and excluded words Identifying required words is especially helpful when you want to find out what people say about your brand compared to your competition. For example, to get a comparison between Nike and Reebok, you could create a project that mentions Reebok and add "Nike" to the required words . This way, you'll collect results that mention both brands.
Social media monitoring - project configuration Project configuration in Brand24 The required words option is also an excellent function to obtain precise results in a monitored project. For example, for more India WhatsApp Number List specific mentions of the Dove brand, add the required keywords, moisturizer or the name of any campaign. Excluded words work in a similar way . The difference is that with their help you can sift out the results that are not relevant to your project. 6. Discover all the possibilities of the tool During the free trial period, you played around with the tool and asked any questions you might have. Now that you've chosen the best tool for your business, really take the time to get to know it.
Don't let any function go to waste. After testing different tools and choosing the best one, it's worth spending a little more time to get to know them thoroughly. Don't let any function go to waste! You can accidentally skip important analyses, useful filters, automatically generated PDF reports or many other important metrics. I encourage you to explore all the features your social media monitoring tool has to offer. It's also worth checking out for . For example, from 2021 on Brand24 you will find a new indicator, which is the Presence Score.