4. Managing the market effort (through control and analysis). Making the process work for you. Your research and investigation reveals that young professional women would like a certain line of hair products. You will then ascertain your production, distribution and promotion cost and competitors' price. After this, you will set a price for your line of hair products.
You realize that the best places for distribution and sale are your upscale retail stores so you proceed to create a distribution relationship with them. Next you will need to create a strategy to get people to know about and use your line of hair products email list. As a savvy marketer, you ask yourself, 'what is the most affordable way to reach a wide audience?' The answer suddenly becomes clear - article marketing via the Internet! Congratulations!! You have successfully implemented the marketing mix and are now on a growth path.
Article Marketing & Promotion Article marketing involves implementing the fourth P (promotion) of the marketing mix. This involves writing and posting short and informative articles about businesses, products and services on multiple article directories. These directories experience significant number of visits (traffic) and some search engines (Google, Yahoo etc) regard them as authority sites. This results in exposure for the business as the article is accessible to a large audience. Most of all, the article receives a great amount of free traffic.