Before increasing the reach of the Pop-Up Party announcement content with hyper-targeted ads, we noted that the organic reach of the four Pokémon GO-themed posts was, on average, 82% higher than the average organic reach of all previous months. posts. Advertising Continue reading below Facebook clearly showed its affinity for news content when it rolled out 'Top Trends' topics to its sidebar, but such a significant increase in something that has steadily declined (i.e. i.e. organic reach for Page posts) is certainly unparalleled. Incentives are crucial The nature of Pokémon GO is such that it can be played virtually anywhere. Sure, some areas and hotspots are better than others, but on a purely binary level, it can be played from anywhere.
To turn virtual worlds into fax list real traffic, you're going to have to engage your audience. In the case of Gulfstream Park, the incentive was clearly defined in the initial ad content: giveaways would be offered (every hour, which grew to every half hour, then every ten minutes as more more participants joined), lures would be defined (by Gulfstream Park) and special offers would be made available to players participating in the event. These are not difficult steps to take. In fact, with the exception of the lures, everything involved in this campaign was largely traditional marketing. Advertising Continue reading below One of the most fascinating features of Pokémon GO that I have commented on is the fact that it is one of, if not the first product on the market that truly transcends the SoLoMo (social-local- mobile) now obsolete.