Instagram highlights the school, the students and the events that punctuate student life. It mainly affects current students and applicants. YouTube makes it possible to reach candidates by conveying a strong sense of pride and belonging. I deliberately do not quote Twitter because, even if it is one of the social networks most used by schools, it does not convey this image of a sense of belonging as much. Nevertheless, it is close to Facebook for its news side, but especially to LinkedIn for its corporate side. It affects professionals more.
Implementing a Social Media strategy has become essential for schools, universities and training centers. If everyone agrees that it is now a priority, the lack of means, budget, skills and fax list time can be obstacles. However, the stakes are very high, hence the need to entrust your digital project to experts who will be able to federate a community around your school, and thus offer you opportunities for partnerships and the recruitment of new students. Any strategy carried out on social networks is necessarily accompanied by a follow-up and an in-depth analysis of statistics to assess the relevance and impact of your actions.
However the difficulty may lie in the choice of KPIs to be taken into account. KPIs , for key performance indicators in French , are very numerous. It is then necessary to determine those who will best evaluate your strategy according to the objectives to be achieved. For Facebook, Instagram, Twitter and YouTube, what are the best KPIs? The main KPIs for monitoring your social networks Tracking KPIs for social networksThis table shows the main KPIs for monitoring your social networks. These key performance indicators highlight statistics related to your account (evolution of the number of fans/subscribers/followers) and your publications.