The main purpose is to solve the business email list problem of vehicle scheduling, allowing users to ride their vehicles to designated locations uniformly, improving operational efficiency and reducing operating costs.
Does the user's need exist?
Most of the users riding bicycles are from home to the company on the way to the subway station, and to some nearby places. Most users are in a hurry, and they are unlikely to ride the car to a place that deviates much from their destination because of the red envelope.
Those who can do this are not the core user group of the product, and this solution cannot completely solve the scheduling problem. As long as there is one vehicle in a remote area, the operator needs to make another trip, and the cost still cannot be reduced.
Can it serve the purpose at the time?
At that time, Mobike and ofo were fighting fiercely. In order to win the dominant position in the final merger, ofo's core indicators were the number of users and the number of orders.
This function will not be particularly helpful for these two data indicators, so in the end ofo's growth director decided not to do this red envelope function. .
It is really wonderful to see the case sharing of such a front-line trader.
The question is, how do we judge when we are faced with this situation ourselves? I would like to share with you a framework of thinking and judgment that I am using myself.