For example, say that you run a coffee blog. You’ve done your keyword research and found that “french press cold brew” is a low-difficulty keyword with thousands of monthly searches.
18 keyword difficulty
If you want to rank for this term, which of these should you write?
10 Tips for Making Cold Brew Coffee Using a French Press
How to Brew Cold Brew Coffee In French Press
What Is Cold Brew Coffee? Everything French Press Owners Need to Know
The Beginner’s Guide to Making Cold Coffee (In A French Press)
The Best French Press for Making Cold Brew Coffee (Top 10)
The best way to figure this out is to look at what currently ranks. Google works hard to rank the most useful results for searchers, so the top-ranking pages are a good proxy for search intent.
For example, if we look at the top-ranking pages for our target term in Keywords Explorer, we see that almost all of them are step-by-step guides.